Loog is a versatile object that has more functions in the living area, in fact it can be a seat, a coffee table or a bedside table.
Its shape is inspired by the heptagonal fireplace present in the apartment of Piero Portaluppi in Milan: a place full of style and total architecture where Design
is everywhere. In the design proposal, the sign of the fireplace is intended as a symbol, a suggestion of that period that laid the foundations of Italian Design.
Loog combines the heptagonal sign with contemporary functions, its shape can remember many things, mainly a wooden trunk (log), and the different wooden essences recall the concentric rings of a trunk.
It comes in three sizes: S, M, and L, is only born but likes to aggregate, in fact, thanks to the magnets placed under the finish in wood veneer can magically join
his brothers. Aggregating generates always new compositions; allowing you to adapt to any space, from the living room to the bedroom or even as a bar stool.
The eccentric heart of loog and its base is covered with sheets of acid-etched steel, a material that, when placed next to wood, generates a bold and interesting tension.
Loog is a charming and very functional object with a pure shape and classic style.
The future has an ancient heart.

Competition
Client: Carpanelli-Tabu
Date: 2021
Program: product design
Architects: Riccardo Nemeth